Director, Translational Center for Biosocial Methods and Research Professor, RCGD, ISR;
Professor of Psychology, Professor of Statistics, LSA;
Professor of Marketing, Stephen M Ross School of Business;
Research Professor, Center for Human Growth & Development
5256 ISR
426 Thompson Street
Phone: 734-647-3694
Studies judgment and decision making processes at both the basic and
applied levels. His theoretical work includes formal models of decision
making under risk and uncertainty. His applied work in decision making
extends to eyewitness identification, medical decision making, consumer
behavior, transportation decisions and sustainability. He also conducts
mathematical modeling of group processes and develops statistical
techniques for data analytic problems in psychology. He has developed
statistical models for the analysis of dyadic data. Gonzalez teaches
graduate-level statistics courses.
