Research Center for Group Dynamics


Richard Gonzalez

Center Director, Research Center for Group Dynamics, ISR;
Director, BioSocial Methods Collaborative, RCGD, ISR;
Amos N Tversky Collegiate Professor of Psychology and Statistics, LSA;
Professor of Marketing, Stephen M Ross School of Business;
Professor of Integrative Systems and Design, College of Engineering;
Research Professor, Center for Human Growth & Development

Richard Gonzalez
5010 ISR
426 Thompson Street
Phone: 734-647-3694

Studies judgment and decision making processes at both the basic and applied levels. His theoretical work includes formal models of decision making under risk and uncertainty. His applied work in decision making extends to eyewitness identification, medical decision making, consumer behavior, transportation decisions and sustainability. He also conducts mathematical modeling of group processes and develops statistical techniques for data analytic problems in psychology. He has developed statistical models for the analysis of dyadic data. Gonzalez teaches graduate-level statistics courses and directs the Biosocial Methods Collaborative.