University of Michigan Institute for Social Research
                Research Center for Group Dynamics

 

Carolyn Yoon

Faculty Associate, Research Center for Group Dynamics, ISR;
Associate Professor of Marketing, Stephen M. Ross School of Business

Carolyn Yoon

Current research interests center on understanding memory, cognition, and judgment processes across the lifespan in social, medical, and consumer-related contexts. Areas of study include: 1) age differences in use of processing strategies; 2) cross-cultural differences in cognition and decision making; and 3) influence of implicit memory on judgments. Yoon teaches courses in marketing management in the business school.