Research Center for Group Dynamics

 

Carolyn Yoon

Faculty Associate, Research Center for Group Dynamics, ISR;
Professor of Marketing, Stephen M. Ross School of Business

Carolyn Yoon
5250 ISR
426 Thompson Street
yoonc@umich.edu

Current research interests center on understanding memory, cognition, and judgment processes across the lifespan in social, medical, and consumer-related contexts. Areas of study include: 1) age differences in use of processing strategies; 2) cross-cultural differences in cognition and decision making; and 3) influence of implicit memory on judgments. Yoon teaches courses in marketing management in the business school.